"Facing AIDS 2011. Write. Snap. Share."
World AIDS Day (December 1) provides a unique and visible opportunity to engage people in action against AIDS. For the past four years, AIDS.gov's Facing AIDS photo initiative has aimed to help reduce HIV-related stigma and promote HIV testing by sharing faces and messages of real people. Each year, AIDS.gov has asked people from across the country (and around the world) to share why they are Facing AIDS in recognition of World AIDS Day (December 1).
Produced to launch the 2011 campaign, this short video explains key steps for creating a personal message about Facing AIDS and sharing it online with friends and colleagues in the Facing AIDS photo gallery and on other social networking sites. The Facing AIDS photo initiative webpage provided additional tools (in English and Spanish) to help communities organize and host local Facing AIDS events. The AIDS.gov team used Twitter, Facebook, and the AIDS.gov blog to promote Facing AIDS.
In 2011, the initiative reached a broader than ever array of participants. More than 1,500 photos were uploaded to the Facing AIDS photo gallery as of December 31, 2011. Participants included diverse people from schools, universities, health departments and clinics, nonprofit organizations, government agencies, faith-based organizations, and many other places, along with people living with HIV (PLWH), and their caregivers and family members from across the U.S.
JSI is contracted to the U.S. Department of Health and Human Services, Office of HIV/AIDS and Infectious Disease Policy to implement the AIDS.gov project. The team uses new media to expand the national collective response to the epidemic throughout the year.