Client(s): Tufts Health Plan Foundation
Service: Health Communication
Technical Expertise: Aging
The Massachusetts Healthy Aging Collaborative is a network of leaders in community, health and wellness, government, advocacy, research, business, education, and philanthropy who have come together to advance healthy aging. JSI was contracted by the Tufts Health Plan Foundation to develop a website for the Collaborative to connect stakeholders and foster communication around healthy aging in Massachusetts.
JSI conducted formative research to gather feedback from members of the Collaborative; developed and designed the website architecture and visual interface; identified and wrote website content; and developed, tested, and launched the website. The website includes member profiles and social networking features, discussion forums, and a blog to allow members of the Collaborative to share information.
Since the website launched in January 2014, JSI has been collaborating with the Tufts Health Plan Foundation to maintain the website, including developing new blog posts, identifying resources, and sending a bi-weekly eNewsletter.