Research and Recommendations for Message Development for Pregnancy and Alcohol and Marijuana Use Prevention in New Hampshire

State: New Hampshire

Client(s): Partnership for a Drug-Free New Hampshire

Services: Health Communication, Applied Research & Evaluation

Technical Expertise: Chronic Disease Management, Family Planning & Reproductive Health, Maternal and Child Health, Population Health, Rural Health, Substance Use, Behavioral Health

To understand the barriers and beliefs around maternal alcohol and marijuana use prevention in New Hampshire, JSI will conduct formative research to define the primary target audiences for the Partnership for Drug-Free New Hampshire. JSI will identify root causes and local conditions as they contribute to maternal substance use, in particular alcohol and marijuana use. Working with the Partnership and other stakeholders, JSI will also identify additional important audiences that may need to influence the target audiences in New Hampshire. Using a statewide on-line survey, conduct on-line listening, and a focus groups as needed, JSI will compile the primary and secondary research findings and relay them to the Partnership in one report.