JSI PROJECTS

The Doorway-NH Opioid Awareness Campaign

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CLIENT

NH DHHS

LOCATION

United States

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SUMMARY

In response to New Hampshire’s opioid crisis, JSI, with funding from the State of New Hampshire, has created an outreach and awareness campaign, The Doorway-NH.

The campaign promotes services and resources available at The Doorway-NH website, and by sharing compelling stories of recovery and hope by New Hampshire residents. These stories help alleviate stigma for people and families experiencing a drug- or alcohol-related problems.

Sharable resources have been developed and disseminated for use by regional public health networks, health care facilities, law enforcement agencies, businesses, schools, and many community-based organizations at the Doorway website campaign page. These include durable materials, digital and print advertisements, social media messaging, learning opportunities, decision aids for providers, and videos, some of which are customized for each of the nine Doorway locations across the state.

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