Modifications to Electronic Nicotine Delivery Systems: Content Analysis of YouTube Videos

As user modification can alter the addictiveness and toxicity of electronic nicotine delivery systems (ENDS), more research is needed to understand the types, motivations, risks, and information sources that lead to these product alterations. YouTube has been identified as a major platform where ENDS users obtain and share information about ENDS products and modifications. However, a comprehensive study of ENDS modification videos on YouTube is lacking.

Authors: Zachary B Massey, Yachao Li, Jessica Holli, Victoria Churchill, Bo Yang, Katherine Henderson, David L Ashley, Jidong Huang, Lucy Popova