Social and Behavior Change

Behavior integration defines outcomes as specific behaviors required to achieve a development goal. It ensures that behavior is considered along with technical and operational issues in every program element and phase. The result is programs that maximize resources and have lasting results.

Our experts work at the nexus of measurement and practice, improving the scientific rigor of SBC design, implementation, adaptive monitoring, and evaluation. We use data to inform decision making about behavioral prioritization, resource allocation, and program scaling. Our Think | BIG virtual resource helps SBC practitioners set objectives, track progress on behavioral outcomes, and assess and adapt programs.

Sustainable change depends on the ability of systems, individuals, communities, civil society, governments, and the private sector to apply social and behavioral approaches. We use SBC sciences to strengthen capacity by enhancing knowledge and skills and addressing barriers and facilitators at all levels to affect positive change.

We use innovative participatory approaches to co-create equitable, actionable strategies that lead to measurable, sustained change. These approaches, including Trials of Improved Practices, human-centered design, and Reimagining Technical Assistance, offer practical ways to manage social and power dynamics; prioritize listening and reciprocity; and nurture participation, teamwork, and partnerships. We understand the pathways to scale innovations for sustainability and impact, using data to inform decision making and mobilize necessary partnerships and resources.

JSI ensures that individuals of all genders, especially those in vulnerable positions, have a central role in shaping program strategies that support their health, education, and socioeconomic equity. We work with governments, civil society, and funders to shift power dynamics and transform gender norms.

A person-centered approach treats people as individuals and finds out what is important to them. Our person-centered care framework guides insights into individual preferences and motivations and examines the social, system, and service delivery contexts to guide programming decisions that are most likely to yield desired outcomes.