united states Expertise

Health Communication

Communication and Social Marketing to Drive Healthy Behaviors

Make the complex simple. Get your message across.

In today’s media-saturated, fast-paced world, health care organizations have an unprecedented opportunity to affect long-lasting change through communication campaigns that educate and motivate people to change their health behaviors. We help organizations in all areas of public health to design and deliver messages that will engage people and spur them to action.

Our social marketing campaigns and communication strategies are grounded in research that helps us understand our clients’ primary audiences. We develop comprehensive communication strategies that make the best use of a wide range of tools from traditional to new media. Tools may include digital and social media, video, websites, print ads, radio PSAs, and educational materials.

We collaborate with clients and their partners through every step of the process. We conduct formative research, develop cohesive branding, create appealing collateral, launch campaigns, and monitor progress to determine effectiveness.

The results are communications strategies that educate and inspire people to adopt healthy behaviors resulting in measurable, improved health outcomes.

See examples of our work on our Health Communication Portfolio.

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Creative Services

We write the content, create the visuals, and set up the delivery of compelling messages that will resonate with our clients’ audiences.

Branding
Infographics
Visual design
Photography
Audio & video production
Materials development
Copywriting & editing
Health literacy
Cultural adaptation

Social Marketing

We work with clients to create tailored campaigns with the power to change health behaviors in their communities. We get to know our clients’ primary audiences, so we can identify the best methods, convey effective messaging, and create imagery that resonates with them.

Formative research
Message development & testing
Visual design
Photography
Media planning & purchasing
Community outreach
Public relations
Evaluation

Strategic Communication

We work with clients to set goals, develop a flexible plan to meet their objectives, and put it into action.

Communication planning & implementation
Monitoring & evaluation

Digital & Social Media

We work with clients to create engaging websites to share their messaging, along with social media campaigns, to reach their primary audiences.

Social media
Digital marketing
Website development
Mobile and SMS strategy

Research

Communication campaigns should be driven by a deep understanding of the primary audience combined with best practices. We work with clients to get to know more about their audiences and how best to reach and motivate them.

Formative research
Message testing
Evaluation

Capacity Building

We provide training to organizations to build skills in communication, strategy development, and research. Our programs incorporate the most recent developments in adult learning for a better experience.

Training and technical assistance
eLearning and distance training

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