Integrating Technology and SBC Solutions to Advance Health Systems: Experiences from Leading Programs
October 3rd, 2024 | story
Amid the rapid evolution of health systems, integrating social and behavior change (SBC) approaches with advanced technology is no longer an emerging trend but a vital step forward. Historically, SBC strategies have been instrumental in improving health outcomes by tailoring interventions to community needs. However, the potential to revolutionize health systems is now greater with the infusion of digital tools and artificial intelligence (AI). At the African Society for SBC Summit in July, JSI, Surgo Health, and Girl Effect showcased how these innovations reshape health systems in Africa and Asia, setting new benchmarks for responsiveness and inclusivity in global health.
Surgo Health’s WISE AI Causal Engine exemplifies how AI can be leveraged to enhance on-the-ground health programs. By integrating behavioral science and systems thinking, this technology identifies key drivers of family planning and contraceptive preferences, enabling stakeholders to make strategic, data-driven decisions. The results have been remarkable, such as in Central India, where a postpartum family planning intervention tripled the uptake of modern contraceptives. This success has led to the expansion of the technology to several African countries, underscoring its broad applicability and impact.
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