This project is supporting the coordination of total market approach to design and implement strategies to improve HIV services among key population groups in Nigeria. The total market approach employs a market-based approach to program strategy and investments. It leverages on the comparative advantages of the public, social marketing and commercial sector to support sustainable access to use of condoms and lubricants in Nigeria.
JSI is leading, designing, and implementing strategies on social media campaigns and behavior change communication interventions to increase condom, lubricants, and pre-exposure prophylaxis (PrEP) through realistic approaches that ensure partnership among market players. JSI also supports the optimization of the distribution of free condoms and lubricants through the provision of supply chain management technical assistance of USG procured condoms and lubricants. Finally, JSI is improving access to market intelligence for condom, HIV self-test kids, and PrEP to inform decisions and investments by market actors in Nigeria.
We strive to build lasting relationships to produce better health outcomes for all.
