JSI was engaged to evaluate the Speak Now! campaign, which targeted parents and caregivers and provided evidence-based resources to create awareness to enable then talk to their children about alcohol & other drugs. The campaign was comprised of a website, training, earned, and paid media. The JSI team evaluated the impact of the campaign by measuring behavior change as parents and caregiver self-report talking with their children about substance use and misuse.
This is evaluation report provides the result of the impact of the Speak Now! Campaign on parents/caregivers’ knowledge, attitudes, intentions and behaviors to speak with their youth about underage drinking, prescription drug misuse and abuse, and underage marijuana use. JSI. 2019.
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