JSI’s Behavior Initiative: Making people-centered change happen

Behavior is at the core of our mission to achieve better health outcomes for all. JSI’s Behavior Initiative integrates behavioral thinking into everything we do. Moving beyond conventional approaches, we combine social, ecological, and behavioral applied sciences with innovations from marketing, design, tech, and other sectors, to help people live healthier lives.

This brochure provides an overview of JSI's Behavior Integration Approach and highlights examples of our social and behavior change work by practice area.