The USAID Feed the Future Orora Wihaze Activity has the goal to develop an inclusive, profitable market to sustainably increase the availability of, access to, and consumption of animal-sourced foods (ASF) in Rwanda. Using information from a study that captured people's current perceptions and practices in relation to their ability to access and use ASF in their daily diet, a project team developed a Social and Behavior Change (SBC) Strategy to inform project decision-making on how best to improve the use of ASF in meals.
This SBC strategy was prepared by The Manoff Group (a JSI company) under the Venture 37 Orora Wihaze Consortium.
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